Pret a Rouler

i'm all for practical clothing on a bike, after spending most of my 1st 'proper' year cycling in london with a mix of an old pair of cut-off BDUs, some crap cycling shorts and everything, but everything altura, i quickly noted the merits of propers cuts and materials.

this doesn't mean i like lycra, well... i don't wear lycra, atleast not where it's visible and i do manage to avoid the classic luminous look of most commuters. but, i for one would love to see some clothing that is cycle specific, uses technical fabrics, but most of all makes you feel less of a dick when you walk around sans bike.

i know velorution are a pushing some boundries on this, so it came as no surprise to find this on there site:
pret a rouler

i say no suprise, but nice none-the-less, a fashion show of new emerging designers alongside some more established names like rapha (love you, can't afford you... 90 for a pair of breeks...) and showcased in somekind of mysterious multimedia type way... on brick lane... i'm looking forward to it...